Serum, a information-driven healthcare advertising and marketing agency, has named Robert Grammatica to lead the agency as executive vice president, blue fabric loveseat managing director.
Grammatica brings a deep background devoted to building and developing new healthcare marketing and advertising capabilities, driving transformational pondering and top teams to a track record of success.
Prior to joining Serum, Grammatica held dual roles at RAPP Worldwide as international chief healthcare officer and managing director of the flagship New York workplace. Beneath his leadership, healthcare became a single of the largest verticals in their international network. He previously constructed profitable multichannel healthcare advertising and marketing practices at Y&R Advertising, Wunderman NY and Chapman Direct Marketing. His expertise spans wellness insurance blue fabric loveseat coverage, biotech, pharmaceuticals, healthcare devices, care coordination and customer healthcare.
“We’re thrilled to have Robert join us to lead the Serum agency,” stated Spyro Kourtis, CEO of HackerAgency. “Robert’s deep expertise in randal modern dark the healthcare space and his passion for innovation and capability to make holistic consumer stories make him the all-natural decision to lead the business.” Grammatica is replacing Tom Reid, former VP, Serum, who is remaining with the agency in a strategic advisory function.
More than the years, Grammatica’s teams have pioneered new digital advertising and marketing and customer engagement models for clientele which includes Pfizer, Humana, Merck, GSK, Johnson&Johnson and Gilead, among others. randal modern dark Notable sector firsts contain the initial social media work and the very first direct-to-customer ecommerce modern dark blue sales in the pharmaceutical category.
Most lately, Grammatica launched My Elder Advocate, the initial eldercare Everly Quinn advocacy and care navigation dark blue fabric franchise operation in the U.S. Under his leadership, My Elder Advocate partnered with hospitals and major geriatric care practices to improve patient outcomes and minimize hospital readmissions.
“The randal modern dark whole healthcare category is modern dark blue changing quickly, with extra information, greater precision and far better patient outcomes at the core,” said Grammatica. “Serum has all of the necessary elements to play a big part in modern dark blue this new planet.”