What does a Globe Top 25 pro-golfer and a major specialty insurance wholesaler have Mercer41 in popular? As it turns out, a lot. Burns & Wilcox and its advertising agency Actual Integrated discovered this when they set out to produce a net plascencia coffee table series to highlight the enterprise’s core values by means of its PGA golf brand ambassador, Jimmy Walker. For their efforts, Burns & Wilcox and Mercer41 Real Integrated were recognized with a Bronze Telly Award for web series, which characteristics Walker, who most not too long ago won the 98th PGA Championship at Baltusrol Golf Club. In the series, Walker explains and demonstrates how-to suggestions for the each day golfer in 3 videos, which run much less than 1 minute every.
“This video series allowed us to bring real relevance to our clientele’ brand,” mentioned Actual Integrated COO/Inventive Director, John Ozdych. “It’s an honor to be recognized for this work. The way Burns & Wilcox embraced this inventive is a testament to their commitment of driving innovation in specialty insurance coverage.”
The objective was to make the golf Mercer41 tip series far more visually engaging than the average instructional video. “Our videos had to attract the interest of both golfers and insurance coverage pros, dynamic adequate to capture the focus of someone who may not plascencia coffee table have been a really serious Mercer41 player,” stated Ozdych. “It helped that Jimmy Walker and Burns & Wilcox aligned so nicely on a skilled level.”
“The majority of Burns & Wilcox’s clients and partners are avid golf fans,” said Richard Shipley, Corporate Associate Vice President, Marketing and advertising, at H.W. Kaufman Monetary Group. “The video series tends to make the direct connection with their passion and the distinctive qualities that both Walker and Burns & Wilcox share, like competitiveness, integrity, really hard operate and professionalism. It’s been an extremely profitable partnership.”
The Telly Awards was founded in 1979 to honor excellence in neighborhood, regional and cable Tv commercials. Non-broadcast video and Television program categories have been soon added. The Telly Awards receives extra than 13,000 entries annually from ad agencies, production organizations, Tv stations, cable businesses, interactive agencies and corporations in the globe.