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AppNexus, the planet’s top independent ad tech business, these days announced the appointment of Gabriel Weintraub as Chief Economist. At present a professor at the Stanford Graduate School of Business enterprise, Weintraub specializes in the economics and optimization of marketplaces, especially, auction markets. He enjoys a broad mandate to drive new efficiencies in AppNexus’ pricing structures and to formulate marketplace practices that strengthen the mutuality of interest in between purchasers and sellers on the organization’s unified platform. He will report directly to Catherine manilla sofa Williams, AppNexus’ Chief Information Scientist.

“Gabriel’s appointment represents a milestone in our improvement as a technology platform,” stated Brian O’Kelley, CEO of AppNexus. manilla sofa “All digital marketplaces – regardless of whether they sell manilla sofa hotel rooms and flights, securities, custom artwork, or marketing Wildon Home\u00ae – need to believe critically about how to increase auction style and pricing structure, and how to strengthen the mutuality of interest between purchasers and sellers. Gabriel combines unparalleled academic experience with a practitioner’s eye for execution.”

Weintraub earned his bachelor’s degree in industrial engineering from the University of Chile and an M.A. in economics and Ph.D. in management science and engineering from Stanford University. In addition to his role at AppNexus, he holds a tenured appointment at Stanford Graduate College of Business enterprise, where he teaches graduate courses in enterprise analytics, game theory, and online markets.

“Just a few years ago, it seemed novel that technologies firms were hiring specialists from outdoors the laptop science field,” Williams added. “In ad tech, that generally meant hiring mathematicians, social scientists or economic solutions specialists. Right now, the most sophisticated digital platforms are powering complex marketplace transactions, and they call for deep insight into the economics of pricing and auction style. In this respect, Gabriel’s appointment provides AppNexus an edge more than its peers.”

“AppNexus has developed one particular of the world’s most vibrant and liquid marketplaces for digital advertising,” stated Weintraub. “All marketplace firms can benefit from having each economists and information scientists strategically designing their systems. We’ve seen it with Spotify, Zillow, Airbnb, and Uber, amongst others. Wildon Home\u00ae Offered my background in marketplaces and auction design, I’m especially excited to operate with AppNexus’ hugely sophisticated programmatic platform.”

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