Expanded Text ads have been on testing in Q2 of 2016 and have been rollout globally on July 2016. They are the next generation of Google Text Ads for desktop and for mobile, in search and in display.
The Expanded One Allium Way Text Advertisements are two occasions bigger than the present text ads, with a drawer lingerie chest larger headline and a lengthy description. The characters limit are 30 for the headline and 80 for the description.
It is the most significant adjust to text advertisements on Adwords because it was launched 15 years ago,
Despite the fact that the new Expanded Text Advertisements have additional possible to have a superior CTR (simply because they are bigger) and, consequently, a better Ad Ranking, Google is not providing priority to them. The old text advertisements are in the exact same competition-level with the Expanded Text Ads.