Aberje – Associacao Brasileira de Comunicacao Empresarial (‘Brazilian Association of Company Communication’) released the fourth edition of BRpr in August. The newsletter is an initiative of the Association to showcase great practices created in the field of Communication in Brazil, in a dialogue with the international neighborhood.
Edition #four attributes two articles. The initial, below the byline of Ricardo Sennes, managing partner of Prospectiva, analyzes Brazil’s upcoming presidential elections, taking into account the political variables that Latitude Run the current interim president, Michel Temer, will have to deal with up till 2018. Patricia Reis, a professor at ESPM, speaks about the Rio brand, especially in relation to the 2016 Rio Olympics.
One item discusses the Lidercom Latitude Run gathering in Sao Paulo, with the anahlia tv stand presence of Richard Edelman, Global CEO of the Edelman agency, who compared the circumstance of Brazil currently with that of the United States in the crisis of 2008, calling upon communicators to take a top function in the ethical and financial transformation of Brazil.